I am not here to complain about the tough life of a Graphic Designer– because secretly (or not so secretly) I love the stressful, coffee-fuelled pace of the design industry. But, let’s face it; our job can be pretty tough

When it comes to branding, an impeccable name can only be supported by a perfect logo. Many global companies don’t change their logo for long periods of time, considering it flawless and perfectly recognisable. However, even the biggest of multinational

How do you take on the big guys? It seems an independent supermarket in Melbourne’s South East may have found the answer, or at least are having a crack at it.  In Australia the big boys Coles and Woolworths (or Safeway if

Where the world of delicate pastels and tough grass stains collide.  When I first saw this logo I wasn’t sure if it was real, but on further inspection, Jim’s Interior Design is in fact the new arm of the highly successful Jim’s