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Fill in a brief for a creative service

The key to a great piece of graphic design is ensuring the graphic designer has a clear understanding of every aspect of your business, from operations to values. The more effectively the client can communicate the business ideals, needs and target market, the better the designer can create a successful solution. This is why we have developed our online graphic design briefing questionnaire. If you think you are ready to fill in a brief for us (or are just curious), then we invite you to do so below.

Tell us a little about your business and what you’d like your new logo or branding to achieve. Your answers will help us understand who you want to reach, what makes your business different and the direction that feels right for you.

Short answers and dot points are welcome. There’s no need to prepare a detailed brief or have everything figured out—share what you know, skip any optional questions you’re unsure about, and we’ll work through the rest together.

    1. Your business

    Still deciding on a name? Let us know.

    Tell us what you offer and the main way it helps your customers.

    Think about the people or businesses you want to attract, what they need and where they’re based.

    For example: specialist expertise, personal service or convenience. If you’re starting out, tell us what you hope to be known for.

    Share your website or social media links.

    2. Your logo and branding

    Brand identity can include colours, fonts and guidance for using your brand consistently.

    For example: launch confidently, attract a different customer or better reflect the quality of your work.

    Include your preferred spelling and capitalisation, or write “Not decided yet”.

    What should people feel or understand when they first see your brand? (optional)

    Choose up to three. If you’re unsure, select “I’d like your guidance” on its own.

    Where will the logo be used?

    Select all that apply. If you’re unsure, select “Not sure yet” on its own.

    For example: existing colours, an important symbol, the story behind your name or something your audience could misinterpret.

    You can include a link to your current logo or branding.

    One or two links is plenty. Tell us what feels relevant to your business—or what you’d like to avoid.

    Share names or links, and tell us if there’s something you particularly want to do differently.

    3. Timing and budget

    For example: a business launch, event or print delivery.

    An estimate helps us recommend a realistic scope.

    4. Your details

    Tell us a little about your business and what you’d like your website to achieve. Your answers will help us understand who you want to reach, what visitors need and how your website can better support your business.

    Short answers and dot points are welcome. You don’t need to know how many pages you need, have your content ready or understand the technical details—share what you know, skip any optional questions you’re unsure about, and we’ll work through the rest together.

      1. Your business

      Still deciding on a name? Let us know.

      Tell us what you offer and the main way it helps your customers.

      Think about the people or businesses you want to attract, what they need and where they’re based.

      For example: specialist expertise, personal service or convenience. If you’re starting out, tell us what you hope to be known for.

      Share your current website and any relevant social media links.

      2. Your website

      Tell us what you’d like to keep, what frustrates you or your customers, and anything that no longer reflects your business.

      For example: attract enquiries for a particular service, reduce time spent answering questions or launch in a new market. If you chose “Something else” above, tell us more here.

      Think about their main questions, concerns or reasons for hesitating. It’s fine to say you’re unsure.

      What does your website need to include?

      Select all that apply. If you’re unsure, select “I’d like a recommendation” on its own.

      For example: what people will buy or book, what members need access to, or any other features you have in mind.

      3. Content and practical details

      Brand materials can include your logo files, colours, fonts and brand guidelines.

      For example: your booking system, email marketing platform, customer database or payment service. Names are enough—please don’t include passwords.

      How do people currently find your business? (optional)

      Select all that apply.

      Use everyday language—there’s no need to research keywords.

      One or two links is plenty. Tell us what you like about how they look or work, or anything you’d prefer to avoid.

      Share names or links, and tell us if there’s something you particularly want to do differently.

      Your domain is your website address. Hosting is the service that keeps your website online.

      For example: multiple languages, accessibility requirements, existing pages or links that must be kept, or a platform you need to use.

      4. Timing and budget

      For example: a business launch, campaign or event.

      An estimate helps us recommend a realistic scope. Let us know if it also needs to cover copywriting, photography or ongoing costs.

      5. Your details

      Tell us what you’d like to create and what you want it to communicate. Your answers will help us understand your audience, your message and how the finished design will be used.

      Short answers and dot points are welcome. You don’t need to have the wording, sizes or production details sorted—share what you know, skip any optional questions you’re unsure about, and we’ll help you work out what’s needed.

        1. Your business

        Still deciding on a name? Let us know.

        Tell us what you offer and the main way it helps your customers.

        Think about the people or businesses you want to reach, what they need and where they’re based.

        For example: specialist expertise, personal service or convenience. If you’re starting out, tell us what you hope to be known for.

        Share your website or social media links.

        2. Your design project

        What would you like designed?

        Select all that apply. If you’re unsure, select “I’d like help choosing the right format” on its own.

        Tell us about the product, service, event or information. If you chose “Something else” above, tell us what you need here.

        If they remember only one thing, what should it be? It’s fine to say you’d like help working this out.

        For example: enquire, buy, register, visit a location or understand an important update.

        Where will people see or use the design?

        Select all that apply. If you’re unsure, select “Not sure yet” on its own.

        For example: handed out at an event, displayed in a shop window or used as a template your team can update.

        3. Content and practical details

        Brand guidelines explain how to use your logo, colours and fonts consistently.

        For example: an eight-page A4 brochure, 500 printed copies, three social media sizes or two language versions. It’s fine if you need a recommendation.

        For example: a printer’s specifications, packaging template, preferred materials or delivery requirements. You can include a link to a file.

        For example: required wording, partner logos, a QR code, contact details or particular colours.

        One or two links is plenty. Tell us what to follow, improve or avoid.

        You can paste a link to a shared folder containing your wording, images or brand files. Please make sure we can view it. You can also send files later.

        4. Timing and budget

        For example: artwork sent to the printer, printed materials delivered or a campaign going live.

        An estimate helps us recommend a realistic scope. Let us know if it also needs to cover printing, production, delivery or copywriting.

        5. Your details