Bayside Wills & Estates asked for a clear, approachable rollout that would work on the street and in-practice. Working within the existing logo and palette, I created a suite including A-frame street signage, a pull-up banner, a DL brochure, and a series of lead-magnet/white-label information sheets. The tone is plain-English and reassuring—headlines like “We make Estate Planning simple” and “Get your ducks in a row”—paired with calm coastal imagery and a teal–sand colourway to reflect their Brighton roots. Layouts use strong type hierarchy for instant readability (offer, phone number, URL), and integrated QR codes streamline bookings for a free consultation. Consistent use of the Law Institute of Victoria Accredited Specialist seal builds trust, while templated documents make future client education pieces fast and on-brand. The result is a cohesive, local-first presence that demystifies estate planning and drives enquiries without the legal jargon.