I recently had the exciting opportunity to lead the design and visual marketing for the debut Ms Fitness Victoria competition.
Working closely with Victorian promoter, I was responsible for crafting the brand experience from the ground up. From setting the visual direction with colour treatments, typography and styling, to defining the tone of voice and messaging. Throughout the campaign, I delivered 101 social media assets, promotional cards, digital stationery, media walls, pull-up banners and even a giant novelty cheque (always wanted to do one of those).
It’s been a mix of Photoshop retouching, collage creation, and an unexpectedly handy skill: matching spray tan tones across images for a flawless finish.
This inaugural event marks the Melbourne launch of the Ms Fitness franchise, aiming to position the city as a premier destination for elite female athletes. I’m proud to have played a part in bringing this vision to life and showcasing the unique energy and professionalism Melbourne has to offer.
“As a first-time event, it was crucial that the branding captured attention, looked polished, and reflected the energy and professionalism of the athletes. From the vibrant colour palette and bold typography, every visual touchpoint elevated the look and feel of the show. The response from athletes, sponsors and attendees was overwhelmingly positive and people couldn’t believe it was our first show. That’s a true credit to Jacqui’s work. She gave our brand confidence, consistency and a huge amount of personality. We couldn’t have asked for a better design partner.”