The support for lawyers logo has been an inspiring experience to create. The brief was to capture the emotional experience that comes from being a legal professional and to convey that an equilibrium can be achieved by using the support for lawyers service. The result is an elegant scales of justice balanced so that positivity is uplifted and negativity is down. Using hand drawn and friendly design elements, coupled with a corporate and established typeface.
We then rolled the brand out onto a new website design, digital advertorials, printed collateral and social media assets.
From the start, Jacqui took the time to understand our vision and the emotional experience we wanted to convey. She has an exceptional ability to combine creativity with strategy, ensuring the brand not only looks beautiful but also communicates effectively. We highly recommend her to anyone looking for a designer who brings insight, talent, and heart into everything she does.