Agency Collaboration: SoundCartel

The Ageing Ideal podcast, produced by SoundCartel for Uniting AgeWell, challenges outdated perceptions of ageing and explores what it means to grow older with purpose, joy, and community.

For the cover design, I crafted a warm and engaging visual identity that reflects the podcast’s uplifting and inclusive message. Using Uniting AgeWell’s brand colors, the design features a diverse group of older adults, symbolizing vibrancy, connection, and positive ageing. The soft yet bold typographic approach ensures clarity while maintaining a modern, inviting feel.

This collaboration with SoundCartel brought together thoughtful branding and storytelling, creating a podcast presence that celebrates the richness of life at every stage.