The branding project for The Toorak Collective in Toorak introduces a refined yet welcoming identity across a full logo suite (Art Deco wordmark and monogram crest), social media tiles and stories, digital ad templates, room-listing graphics, and launch collateral. An eclectic, Deco-inspired type combination anchors the system, while the emerald-and-champagne palette signals quiet luxury with a contemporary twist. Clean grids, arched image frames, and fine linework create cohesion across formats, and playful headlines—“DING! It’s a Melb thing” and “Champagne house, beer budget”—build a distinctive local voice. Key pieces such as the “Rooms for Rent” campaign and vacancy tiles keep day-to-day leasing simple and on-brand, and phone-first layouts ensure clarity in fast-scroll environments. Together, the suite balances luxury, community, and affordability, giving The Toorak Collective a memorable presence online and on site while highlighting the rare opportunity to live in Toorak with flexibility and style.