It’s been an incredibly insightful and rewarding process to work on the branding and packaging design for Honest Gum. The creation of each individual flavour personality using bold colours and design to get the health benefits of Honest Gum across. Easy to read at a glance on the shelf and flavour explanatory, the new look for Honest Gum has been well received by the cult following the brand has already mustered and new converts alike.
Thank you, Jacqui! It was lovely to work with you once again. You understood my vision from the beginning and we worked seamlessly together which resulted in outstanding packaging! Chewing plastic-free never looked so good!