After opening its doors in 2015, Milkbar Digital has celebrated success after success and has grown to become one of Prahran’s premier digital agencies. We have had such privilege to be their branding partner from day one and when the discussion of a much needed re-brand was floated we were once again excited to be onboard.

Our brief was to bring the look and feel of the business into a more mature and agency like era. We achieved this by doing away with the original millennial pink, gold trimmings and casual typeface. Replacing this with a stylish maroon colour which pays homage to the brands pink beginnings – a ‘grown up’ pink if you will – paired with a subtle cream tint. The typography took on a bold serif typeface to completely change the impression of the brand to it;s more established persona and is coupled with a modern sans serif for accompanying body text and assets.